Music and entertainment has always been a part of life for French-born Gina Cheshire.
Educated in the United States and Europe, her interest in the arts began in school where she was active in music, theatre and creative writing. After graduating from high school Gina went on to audition with the prestigious Italia Conti Stage School in London where she passed the arduous audition with flying colors. However, she chose a different path, returning to the United States.
Upon moving to Nashville, she was honored to accept a position at the world famous SUN RECORDS, where she met some of the most classic artists in music history. After several years at SUN Gina was excited to become part of the team at PRAXIS INTERNATIONAL, an artist development/management company largely responsible for the emergence of roots/alternative music in a primarily mainstream country market. PRAXIS championed the careers of artists such as John Hiatt, The Georgia Satellites (“Keep Your Hands To Yourself”), and Jason & The Scorchers. PRAXIS eventually entered into a joint venture with LA-based ZOO RECORDS. One of the artists signed by the new ZOO/PRAXIS label was legendary songwriter Billy Joe Shaver (“I’m Just An Old Chunk Of Coal”).
Four years later, company owner Jack Emerson partnered up with roots/rock stalwart Steve Earle (“Copperhead Road”) to form their label E-SQUARED RECORDS. Gina was invited to work alongside them.
“Working with my PRAXIS family, and then with Steve Earle, was a very special time for me. I learned so much and felt very loved and respected by them.”
After several years with Jack and Steve, Gina was offered the position of production director for legendary keyboard player and record producer Barry Beckett. Barry was one of the founding members of the Muscle Shoals Rhythm Section. His work can be heard on such hits as The Staple Singers “Respect Yourself,” Paul Simon’s “Kodachrome,” and Bob Seger’s “Night Moves.”
Barry’s production career began under the supervision of the late, great Jerry Wexler (responsible for coining the phrase “Rhythm & Blues”). A few of Barry’s production credits include Bob Dylan’s “Slow Train Coming,” Dire Straits’ “Communique,” Hank Williams, Jr’s “Born To Boogie,” Kenny Chesney’s “In My Wildest Dreams” and Neal McCoy’s “No Doubt About it.” Mary MacGregor’s “Torn Between Two Lovers” was Barry’s number one record on the pop charts, and in 1989 Hank’s single “There’s A Tear In My Beer” won CMA Vocal Event Of The Year.
“My experience with Barry is something I would never trade. Being present during the creation of musical history, and observing the genius of the talented A-Team of Nashville session musicians was a great lesson for me.”
After Barry retired, Gina was offered a position with The Bazel Group. Her experience as a production director with Barry enabled her to intelligently assist clients, coordinate, and sometimes produce events for The Bazel Group. Her nurturing attitude towards some of the entertainment industry’s most powerful celebrities have garnered her the position of VP/Operations, and most importantly, the beloved title of “Queen Bee of Celebrity.”