Corporate Speakers - Business expert and author Tony Alessandra

Tony Alessandra, PhD, CSP, CPAE
Building Customers, Relationships, and the Bottom-Line
Business Expert & Author Tony Alessandra is available to speak at your next seminar or corporate meeting. Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line. Companies learn how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition. Dr. Alessandra has a street-wise, college-smart perspective on business, having fought his way out of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and keynote speaker. He earned his MBA from the University of Connecticut---and his PhD in marketing from Georgia State University.

	"You delivered exactly what I had hoped for after an exhausting and emotional series of prior presenters. Quite a tough act to follow.” - Pfizer, Inc.
	“Tony Alessandra totally engaged my sales team from minute one. He incorporated our language into his presentation and made the audience believe he understood everything about our business. There were a lot of "take-aways" that will stick with my team for a long time.” - AstraZeneca
	“You were over the top, and far exceeded our expectations. Everyone from the Executive Staff in attendance, to the Sales Directors, Regional Leaders, Marketing Team… the entire group was impressed. We appreciate your message, energy, style of presentation, and most importantly the delivery. We will definitely be in contact about potential future opportunities, and from one Socializer to another… "Let the GOOD TIMES roll.” - GE Engine Services

Tony Alessandra's Topics Include:

Customer Loyalty

How to Get and Keep Customers... For Life
Turn your customers into business apostles who “preach the gospel” according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:

Building value for the customer
Differentiating your company, products, and sales reps from the competition
Cross-selling a range of products and services to both increase profitability and customer retention
Increasing your internal customer responsiveness and external customer satisfaction
Creating an emotional attachment with your customers

The Platinum Rule

Relationship Strategies for Building Customer and Employee Loyalty
Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: “Do unto others as THEY would like done unto THEM!” Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable. Here’s what you’ll learn:

How to spot the clues that help you “read” other people and accurately determine their behavioral style
What makes people tick, their strengths and weaknesses, likes and dislikes
How to practice adaptability—changing your strategy and/or approach based on the situation or the person with whom you’re dealing

Collaborative Selling

How to Gain the Competitive Advantage in Selling
Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:

Prescription before diagnosis is malpractice
People don’t buy because they’re made to understand, they buy because they feel understood
Professionals are defined not by the business they’re in, but by the way they’re in business
When two people want to do business together, they won’t let the details stand in the way
The sale begins when the customer says... Yes

Dr. Alessandra is president of Online Assessments, a company that offers online multi-rater assessments and tests; co-founder of MentorU.com, an elearning company; and chairman of the board of BrainX, a company that offers digital accelerated learning programs.

hire tony alessandra Dr. Alessandra is a widely published author with 14 books translated into 17 foreign languages including Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney).

Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985---and is a member of the Speakers Roundtable, a group of 20 of the world’s top professional speakers. Tony's polished style, powerful message and proven ability as a consummate business strategist consistently earns rave reviews.

Business expert and author Tony Alessandra can be available to inspire your next seminar or corporate conference! Contact us today to get started.