Maddy Dycthwald

Maddy Dychtwald - Futurist, Author, Entrepreneur and Expert on Consumer Trends, the LifeCycle Revolution and Generational Marketing - is now available for your next corporate event, seminar or conference.

Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation's leading authorities on generational marketing, she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for seventeen years.

Maddy was terrific! The material was on target, extremely relevant and timely, and of vital importance to our membership. She took the steps necessary to learn as much as possible about our audience and their needs. That's the kind of effort that guarantees the unbelievably positive response we received.

Douglas E. Raymond
President & CEO
Retail Advertising & Marketing Association

Ms. Dychtwald is a very dynamic speaker with exceptionally good presentation skills. Her multi-media presentation was action-packed and highly entertaining. It was obviously based on her sound knowledge and extensive research.

Sally M. Natchek, CEBS
Director of Research and Development, Educational Programs
International Foundation of Employee Benefit Plans

Maddy's delivery was lively, informative and entertaining, and her remarks hit a bullseye...extremely relevant to our current marketing efforts. Excellent.

Mary B. Petersen, JD, CLU, ChFC
Director, Marketing
The Prudential Insurance Company

Drawing from more than fifteen years of research and analysis, Maddy Dychtwald combines her engaging delivery with humor, anecdotes, examples and illustrative multi-media. She helps business executives, managers, sales groups and recognition groups understand the changing wants and needs of the new "cyclic" consumer and employee.

Choose from a menu of presentations or request a customized program to meet the specific needs and interests of your group.

Cycles: How We Will Live, Work and Buy

Based on the research and original ideas featured in her February 2003 released book with the same title, this new ground-breaking presentation provides a new view of how cyclic consumers live, work and buy, and the staggering implications for the marketplace, the workplace and our lives.

Power Trends for the New Millennium

Drawing on extensive research and analysis, Ms. Dychtwald presents a powerful and actionable analysis of the key demographic, social, and lifestyle trends that will impact business, the consumer marketplace, and the workplace in the decade ahead.

The Empowered Generation: Capturing the Boomer Market

If you're involved in any aspect of business where insight into the customer or employee counts, this presentation will bring into sharp focus the heart, soul, mind, body, and pocketbook of mid-life boomers, the most attractive and influential segment of the consumer marketplace and the workplace.

Across the Generations

A provocative overview of the four generations active in today´s marketplace and workplace (echo boomers, Xers, boomers, and matures) in terms of their values, lifestyles, work styles, purchasing preferences and hot buttons. You will learn how generational identity impacts what products and services Americans are likely to buy, how the generations can effectively work together, and how you can maximize opportunities with each group.

The Age Wave

A comprehensive analysis of the social, economic and lifestyle implications of the aging of America, including who maturing Americans are, what they want, their impact on the workforce, their impact on the marketplace, and a preview of the products, services, technologies, and marketing strategies that will win this group over.

Your presentation was great. To get people laughing and interacting at 8 a.m. is really special.

David Blumenthal
Chairman
Craft Yarn Council of America

Our participants loved your program. I especially appreciated your efforts in researching credit unions and tailoring your presentation to our needs. We noticed the extra efforts, and so did the audience.

Darrell Bahr
Vice President, Communications & Education
Missouri Credit Union System

Attendees raved about the great job Maddy did. The material was not just a bunch of theories, but something that could be used immediately. Maddy&Mac182;s preparation and presentation style were excellent.

Jim Cooper, CHA, Vice President
Education & Training
Choice Hotels

Maddy has delivered speeches to more than 200,000 business leaders worldwide, including a diverse group of clients such as Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, IAI Mutual Funds, International Council of Shopping Centers, International Foundation of Employer Benefit Plans, National Association of Educators, New Balance Athletic Shoes, Washington Wine Commission, and Touchstone Mutual Funds. Her sought-after presentations combine provocative information with exciting and entertaining multi-media imagery.

Maddy Dychtwald can be available for personal appearances at your next seminar or corporate conference! Contact us today to get started.

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