Geoffrey Moore is available to speak at your next conference or corporate event.

Geoffrey Moore is president and founder of The Chasm Group, a consulting practice that provides marketing strategy and organizational services to prominent high-technology companies. Previously he was a principal and partner at Regis McKenna, Inc., and an executive at Rand Information Systems, Enhansys, and Mitem. He is author of three best-selling books, Crossing the Chasm, Inside the Tornado, The Gorilla Game, and his latest Living on the Faultline: Managing for Shareholder Value in the Age of the Internet. Moore's specialty is showing technology companies how to break into mainstream markets and then capitalize on unique high-technology hypergrowth opportunities. Drawing examples from current industry leaders and promising start-ups, he examines life-cycle marketing and the demands placed on those who must navigate in a world of constant transition.

Geoffrey Moore's presentation topics include:

Managing for Shareholder Value: Lessons from The Gorilla Game
In this highly concentrated talk, Geoff Moore offers insights on applying the learning of high technology investing strategy to building a business strategy designed to increase company valuation.

Bowling Alleys Forever
You're a systems vendor or a service provider; have been in business for a while; have some good customers, need more; have some good people and do not need more at the moment; and, the core technologies you work with are not inside the tornado. Now what?

In the past, Geoff Moore surveyed how markets transition into and out of the tornado of hypergrowth and discussed how vendors must modify their business strategies to keep pace with these changes. In this talk, Geoff steps back from the tornado and focuses instead on "bowling alley forever" markets - long-term niches that care more about and emphasize loyal, ongoing relationships between customers and vendors, than the latest technology crazes.

Bowling Alley Forever markets are ideal for small to medium sized companies, where principals are focused on millionaire rather than billionaire status. This is because they reward a level of sustained focus that larger companies simply cannot maintain. The key challenges are to focus sufficiently so that you truly dominate your niche and are able to renew your value year after year with your installed base. This seminar outlines the principles of market development strategy necessary for success in niche markets and then uses these principles to help participants critique and vastly improve their current business practices.

The Gorilla Game for Investors
In this talk, Geoff Moore applies the learning of high technology marketing strategy to building a high technology investing strategy suitable for the private investor. Audiences will gain an understanding of the unique workings of the high-tech sector and learn how to create a solid, effective investment strategy.

Living on the Faultline: Managing on the Shifting Ground of High-Tech Markets
Life-cycle marketing continually asks management to change its methods and metrics to keep pace with changing market dynamics. This, in turn, puts enormous pressure on individuals and organizations to reconstruct their metrics, organizational models, and leadership styles. In this talk, Geoff Moore will discuss The Chasm Group's recent work in organizational development models, enabling high-tech firms to better navigate the world of constant transition. This talk is custom-tailored for high-tech management teams who have a portfolio of product offerings that spans multiple phases of the Technology Adoption Life Cycle. Key topics covered include life-cycle forces; market development strategies; product line impact; service line impact; organizational models; leadership styles; and metrics.

The Marketing Maturity Life Cycle
Everything, per Geoff Moore's keen insights, goes through a life cycle - even an organization's relationship with its own marketing functions. In this sharply-honed, highly entertaining presentation, Geoff presents a model for understanding what type of programs an organization can support and what market results it can expect from its current level of maturity.

Inside the Tornado
Geoff Moore follows up his best-selling Crossing the Chasm, which taught high-tech companies how to break into mainstream markets, with Inside the Tornado, which teaches companies how to capitalize on high-tech's unique hypergrowth opportunities.

Drawing on examples from the industry's current leaders, as well as from promising new start-ups, this seminar leads you through the three key stages of hypergrowth marketing strategy:

The Bowling Alley		A time for systematic expansion into vertical markets.
The Tornado		A mad rush for new customers where the first rule of marketing is "Just Ship!"
Main Street		The aftermath of the tornado, where market growth slows down but profits can pick up - if companies play their cards right.

What’s in Store: Accommodating Technology Shifts in the Back Room
Storage management is one aspect of business that is just expected to work. Technology shifts, however, have a way of bringing even the most stable, reliable system to their knees - or to a grinding halt. At these points of "close encounter" between stable and unstable systems, new markets develop for products and services. In this talk, Geoff Moore sets out a framework for tackling the tough questions that develop, including: what are some of these new markets?; how should customers and vendors commit to them?; which ones should get the most attention?

Partnering with the Gorilla
A highly practical seminar that focuses on three key areas:

· Life Cycle Forces - including analyses of the traditional life cycle model; high tech market development; and, changing strategies over the life cycle.
· Product / Service Interactions - with key emphasis on the professional services model; sales support model; and, the transaction services model.
· Partnering for Success - offering key insights into professional services in the life cycle; sales and support for hypergrowth; and, transaction services for mature markets.

Geoffrey Moore can be available to deliver his thought provoking message to your next corporate or special event - contact us today for booking information and to get started.